The way it works is pretty simple: You type a short couple of lines describing your product or website and provide a url that the ad links to. You then are able to choose a few key words that describe your ad or product to generate the exposure. When people search for things in google, the ads that have the same or similar keywords embedded in them will appear on the right hand side bar. Each time an ad is clicked, the creator of that ad is charged a small placement fee, only a few cents per click, but if your ad generates no sales you can easily lose some money. The ads generate money by producing sales, this is why using Google AdWords can be a good thing. If you generate clicks that lead to sales your Google AdWords will not be a waste of money. There are options for selecting the amount of money to allow yourself to be charged on a monthly or weekly basis, as well as
Google AdWords is designed to market and advertise products directly on the google search result pages. You are able to choose exactly what type of audience you want to advertise to as well as what area or region you want to advertise to. The key is to be able to get your ad to be placed on the side bar more frequently than others with the same keywords and audience in mind. This is referred to as bidding. Users can bid on certain keywords, typically the higher more pricey bid gets the most exposure, but Google also looks for quality Click Through Rates or CTR...this simply refers to the amount of clicks and ad generates. Basically the ads that generate the most clicks, the ones with the highest bids, and the most relevant to a certain search usually get the most exposure.
That was the brief overview of how things work with Google AdWords, now for our review...
So is AdWords worth trying? We are pretty split on this one...It can work for some but not for others...Here's the deal:
Because Google AdWords is so popular it's very likely that there are thousands of other users out there trying to promote ads with the same idea and keywords as you. The same target audience and often times even the same regions are covered in hundreds and thousands of ads. Think about it...If you know anything about using keywords, you know that everyone uses the most popular ones, it's the way it has to work. Those keywords are often over saturated meaning that thousands upon thousands of people are using the same keywords to promote their ads on google. This is definitely something that doesn't work in your favor, but isn't necessarily terrible.
Since there are so many people out there using a lot of the same keywords and trying to place ads directed towards the same audience, there are a lot of bad ads. So If you make a quality ad chances are you will get some exposure, but in some cases it's still likely to not be enough to generate good money, you might even lose some.
The truth is, if you are willing to bid high on keywords and risk money, your ads will have a much better shot at working. Typically the way it works is: you sign up, you pay a $5.00 start up fee, you select how much you are willing to spend or bid (this affects how much you are charged for click as well) then depending on how much that is, your ads start getting exposure. Once you have ads getting exposure you will most likely start generating some clicks, and once you have a high CTR you can lower your bidding and use the fact that your ads are generating quality traffic. So in essence you have to basically start out willing to pay the highest amount (or at least pretty high) just to get things going, then once you have generated a lot of traffic and establish a quality CTR you can lower your bidding and use your traffic and relevance to your advantage.
In conclusion we recommend AdWords to those who have a true idea of what they are advertising for and those who are willing to risk some money. If you run a website or have a product you are selling, it's a good thing to use, but don't expect immediate results without first placing some high bids and possibly even losing a few bucks.
If you're seeking to jump right in and start making money without having to pay much or risk anything, chances are you won't make much money, you might actually lose money due to the high saturation of keyword bidding, the hundreds of thousands of other users, and the lack of clicks and relevance.
AdWords has its pros and cons for sure, but when done right it can produce some good results.
It's not a bull crap bogus scam, it's just a very tough place to succeed. Google AdWords has great support and information but we rate it a 5 out of 10 based on how likely you are to make good money with this system.
For more on AdWords visit their site here.
Google AdWords
Because Google AdWords is so popular it's very likely that there are thousands of other users out there trying to promote ads with the same idea and keywords as you. The same target audience and often times even the same regions are covered in hundreds and thousands of ads. Think about it...If you know anything about using keywords, you know that everyone uses the most popular ones, it's the way it has to work. Those keywords are often over saturated meaning that thousands upon thousands of people are using the same keywords to promote their ads on google. This is definitely something that doesn't work in your favor, but isn't necessarily terrible.
Since there are so many people out there using a lot of the same keywords and trying to place ads directed towards the same audience, there are a lot of bad ads. So If you make a quality ad chances are you will get some exposure, but in some cases it's still likely to not be enough to generate good money, you might even lose some.
The truth is, if you are willing to bid high on keywords and risk money, your ads will have a much better shot at working. Typically the way it works is: you sign up, you pay a $5.00 start up fee, you select how much you are willing to spend or bid (this affects how much you are charged for click as well) then depending on how much that is, your ads start getting exposure. Once you have ads getting exposure you will most likely start generating some clicks, and once you have a high CTR you can lower your bidding and use the fact that your ads are generating quality traffic. So in essence you have to basically start out willing to pay the highest amount (or at least pretty high) just to get things going, then once you have generated a lot of traffic and establish a quality CTR you can lower your bidding and use your traffic and relevance to your advantage.
In conclusion we recommend AdWords to those who have a true idea of what they are advertising for and those who are willing to risk some money. If you run a website or have a product you are selling, it's a good thing to use, but don't expect immediate results without first placing some high bids and possibly even losing a few bucks.
If you're seeking to jump right in and start making money without having to pay much or risk anything, chances are you won't make much money, you might actually lose money due to the high saturation of keyword bidding, the hundreds of thousands of other users, and the lack of clicks and relevance.
AdWords has its pros and cons for sure, but when done right it can produce some good results.
It's not a bull crap bogus scam, it's just a very tough place to succeed. Google AdWords has great support and information but we rate it a 5 out of 10 based on how likely you are to make good money with this system.
For more on AdWords visit their site here.
Google AdWords
I've actually had some success with AdWords in the past but I'd have to say you're right about the over saturation and bidding.
ReplyDeleteIt's definitely not easy to use but can work. I feel like there's just too many people doing AdWords these days.